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In an Era of Specialists, Hamilton Rousseau is an Accomplished Generalist

Hamilton Rousseau has devoted almost all his life to exploring and studying every aspect of communication and the marketplace, and to researching their relationships with people and society. Professionally, he has worked with media and market arts, sciences, technologies and philosophies for over fifty years—ever since he was 12 years old.

Over the span of his noted visionary career, Hamilton Rousseau has utilized virtually the entire spectrum of communication, often in groundbreaking ways, on behalf of more than 140 firms and organizations in some 50 different industries and fields, and done so in countless different ways.

His multi-discipline experience includes a long list of such blue-ribbon clients as Standard Brands, Paul Masson, Alka-Seltzer, Winn-Dixie and A&P Supermarkets, Federated Stores, Orkin, Eastern Airlines, Gulf+Western, Exxon, McCann-Erickson, Marplan Research, Paine Webber, several major cities and a couple of foreign countries. It further includes working with such leading technology innovators as Corning Glass (the inventors of the optic fiber), Siemens AG of Germany, Texas Instruments and General Electric to pioneer new interactive mass media, most notably a much-acclaimed fiber-optic forerunner of what is now the World Wide Web which Rousseau designed for Corning Glass in 1979.

Such visionary work and his passion for it resulted in Rousseau being voted into the International Who's Who of Intellectuals, the World Edition of Men of Achievement and Community Leaders of America, as well as the Directory of Distinguished Americans, Two Thousand Notable Americans, the American Book of Honor, and the International Book of Honor. His creative and innovative use of media also earned Rousseau major national and international creative awards in print, radio and television.

After surgery forced early professional retirement in 1990, Rousseau the devout futurist confounded everyone by turning his attention to nostalgia and opening an old fashioned soda pop shop reminiscent of his childhood, which featured the largest selection of glass-bottled sodas ever sold anywhere in the world.

Not seen for thirty years, the colorful glass soda bottles proved to be a potent icon of simpler times gone bye and of people's pent-up yearning for them. So potent, in fact, Rousseau's experiment with nostalgic soda pop not only revived a dying industry, it revived a dying community as well, and brought Rousseau the most widespread international acclaim and recognition of all his many noteworthy endeavors.

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Biography: A Career of Zig Zags that Yields Straight Lines

The most unusual fifty-year career journey of William Hamilton Rousseau III is best described by Rousseau himself as "a roller-coaster ride without any tracks."

It all started in the mid 1950s when "Little Bill" (as he was called then) entered middle school in Orangeburg, South Carolina, and took his first job as a paperboy. Upon starting his new newspaper route in the city's Hospital District, Rousseau found himself facing a difficult problem in his little marketplace, one all the carriers before him on that route had also faced and failed to overcome, which is why they all had quit.

The newspaper Rousseau was selling, the Columbia Record, not only was from the state Capital out of town, it was also the afternoon edition. All his potential buyers already had both the local and state morning newspapers. So nobody wanted the afternoon paper. Not until Rousseau started comparing their content every day and telling everyone he could about all the stories and features the morning papers didn't have.

Rousseau not only succeeded, he tripled his route's target circulation and won a National Carrier Award, which included a trip to Washington DC and the U. S. Congress.

After that eye-opening experience, Rousseau would devote a total of twelve years through middle and high school, college and the military to working with as many media and marketplaces as he could in as many ways as he could, learning as much as he could real time, real world, hands-on.

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Namesake Paradox: Rousseau v Hamilton
"Hamilton Rousseau's name alone sums up a great deal about America"...

— Dallas Morning News

Opposing theories on the opposing philosophies of Hamilton Rousseau's
historical birthright namesakes, Jean Jacques Rousseau and Alexander Hamilton,
excerpted from a column by author & biographer Thomas J. DiLorenzoz.

"In his important book, America the Virtuous, Professor Claes Ryn of Catholic University makes the compelling case that [liberal philosopher Jean Jacques] Rousseau is the ideological inspiration for the neoconservative movement. Rousseau conjectured that some nebulous 'general will' of the people was always right, and therefore government should have absolute power over a highly centralized and militarized state, all in the name of promoting if not imposing 'democracy.'

"It is not at all surprising, then, that another of the neocons' idols is [conservative philosopher] Alexander Hamilton, whom historian Cecelia Kenyon labeled "the Rousseau of the Right." New York Times Columnist and neocon David Brooks is just wild about Hamilton, crediting him 'creating capitalism.'

"Now, Alexander Hamilton can and should be admired for many things. But the one thing that Brooks says was his 'greatest achievement'—his role as Treasury Secretary—should not be. Hamilton was a mercantilist. This was the corrupt system of political patronage and special privilege held into place by economic superstition in the Europe of Hamilton's day...Brooks and [biographer Ron] Chernow have it all backwards when they write that these policies were capitalistic. In fact, they were just the opposite."

© Thomas J. DiLorenzo
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